October has just arrived and apop nyc is excited to celebrate Breast Cancer Awareness Month! In honor of fighting for a cure, apop nyc has created an exclusive "Breast Cancer Collection" featuring a selection of beautiful rose gold and rose motif jewelry. Throughout the month of October, we will donate 10% of all sales from the collection to the Breast Cancer Research Foundation (BCRF). 

Here at apop, we like BCRF for a couple of very good reasons! BCRF was founded by the eloquent and extraordinarily kind hearted, Evelyn Lauder. Most knew her as a makeup and skincare icon, but of course the footprint she left in the breast cancer realm was equally unforgettable. Since it's inception in 1993, BCRF has been relentlessly committed to raising funds for clinical research to cure one of the most difficult and devastating diseases that a woman may face in her lifetime. $350 million later, the organization has made a huge difference in the mission for a cure and has many exciting goals for the future. The organization has one of the best donation ratios in the breast cancer charity space, giving 91 cents of every dollar they fundraise towards finding a cure. They have been We hope you will join us in shopping for an incredible cause this month. 

Shop a pop nyc & go pink for a cure!